Meet Shannon

Hey there! I’m Shannon, born and raised on the Gold Coast, now living the digital nomad life and exploring beautiful places around the world since March 2023.
My digital marketing journey began in 2016, and since then, I’ve had the privilege of managing campaigns for some of Australia’s biggest brands. Over the years, I’ve worked across more than 50 service-based industries, including various eCommerce brands, helping businesses of all sizes grow their digital presence.
In 2018, I completed a Diploma in Social Media Marketing, which laid the foundation for my career. This formal education equipped me with a deep understanding of the rapidly evolving digital landscape, including key strategies for content marketing, audience engagement, and paid advertising. My knowledge has only grown as I’ve continued to stay ahead of trends in digital marketing, SEO, and AI-powered tools.
Following my studies, I joined a digital marketing agency in 2019, spending four rewarding years specialising in Google Ads campaigns. I’ve managed budgets ranging from $700 to $120K, aligning strategies with client goals while navigating seasonal shifts and market trends. Alongside my expertise in paid campaigns, I’ve developed a strong foundation in SEO—covering on- and off-page optimisation, YMYL sites, Google Business Profile optimisation, CRO, and eCommerce feed management.
I’ve also contributed to internal process development, led eCommerce training, and explored new opportunities for business growth. With experience across platforms like Shopify, WooCommerce, Magento, and Google Merchant Center, I’m ready to help your business thrive online. I’m constantly exploring the latest AI and automation tools to drive better results efficiently.
Let’s connect and see how we can elevate your online presence together!
