meet Shannon

Hey there! I’m Shannon, originally from the Gold Coast. I’ve been living in some beautiful spots around the world since I started freelancing full-time in March 2023.

IMG_8468 (1)

Hey there! I’m Shannon, originally from the Gold Coast. I’ve been living in some beautiful spots around the world since I started freelancing full-time in March 2023. 

My journey into digital marketing began in 2016 after an ACL injury sidelined me from my usual hospitality gigs. During my nine-month rehab, I dove into online courses, completing a Diploma in Social Media Marketing and developing my skills further while working as a marketing coordinator for my local surf club.  

Fast forward to my time at Gold Coast Water Sports from 2018 to 2019, where I led marketing efforts across digital and print platforms, boosting our online presence and improving customer experiences. Following that, I joined a digital marketing agency in February 2019, where I spent four enriching years. I specialised in Google Ads campaigns for clients ranging from small businesses to large enterprises, managing budgets from $700 to $120K. My approach is all about aligning strategies with clients’ goals and adapting to market shifts and seasonal changes. Moreover, I’ve successfully navigated campaign adjustments during economic shifts and seasonal fluctuations, gaining valuable experience in pivoting strategies effectively. Additionally, I bring expertise in SEO, including on/off-page optimisation, YMYL sites, GBP optimisation, CRO, and ecommerce feed optimisation.

Beyond managing key accounts, I’ve also played a role in developing internal processes, leading ecommerce training, and exploring new avenues for company growth. Throughout my career, I’ve acquired a diverse set of skills and embraced the use of AI and automation to enhance efficiency and results. With experience utilising platforms like Shopify, WooCommerce, Magento, and Google Merchant Center, I’m your go-to expert for your business to thrive in the digital realm.

Let’s connect and see how we can elevate your online presence together!

Diploma Of Social Media Marketing

2016 My journey into digital marketing began in 2016 after an ACL injury sidelined me from my usual hospitality gigs. During my nine-month rehab, I dove into online courses, completing a Diploma in Social Media Marketing and developing my skills further while working as a marketing coordinator for my local surf club.  

2016

Gold Coast Water Sports

Marketing Coordinator

2018

Paid Search Strategist

2019

Senior Paid Search Strategist

Localsearch

2020

Freelance Digital Marketer

2023

Why Choose Shannon

Choosing the right digital marketer can make all the difference for your business. With Shannon, you’ll get a personalized strategy tailored to your unique needs. Here are just a few reasons why working with Shannon is the right choice: Experience: Shannon has been in the digital marketing industry since 2016 and has worked with a diverse range of businesses, from small startups to large enterprises. Results-Driven: Shannon’s approach is all about achieving tangible results for her clients, whether it’s increased website traffic, higher conversion rates, or more sales. Personalized Attention: Shannon takes the time to truly understand your business and your goals, and she works closely with you to develop a strategy that works best for you. Cutting-Edge Expertise: Shannon stays up-to-date with the latest trends and technologies in digital marketing, allowing her to provide innovative and effective solutions.
Service 1
Service 2
Service 3
Service 4