Meet Shannon

I’m Shannon, a digital strategist with a career built on a deep, hands-on understanding of how businesses scale. My journey began in 2016, where I started in-house as a Marketing Coordinator after completing my Diploma in Social Media Marketing. This “brand-first” beginning gave me a vital understanding of the day-to-day realities of growing a business from the inside.

To sharpen my technical edge, I transitioned into agency-focused roles, spending four rewarding years specialising in high-performance Google Ads and SEO. As I progressed into senior positions, I’ve had the opportunity to lead strategies for some of Australia’s most recognisable brands, managing monthly budgets ranging from $700 to $120K across more than 50 industries.

Beyond campaign management, I have a strong background in business development and internal process optimisation. I’ve led e-commerce training and developed the procedures and automation workflows that allow digital departments to run more efficiently. This dual experience—spanning both top-tier agencies and in-house teams—allows me to build strategies that are not only technically precise but also operationally sound.

Today, I bridge the gap between technical execution and business growth, leveraging SEO, GEO, and AI-powered automation to ensure my clients stay ahead.

Let’s connect and see how we can elevate your online presence together.